Marketing Management of NOKIA

Table of Contents

1.     Preface

2.     Acknowledgement

3.      Introduction to Organization

4.      Mission statement

5.      Marketing Objectives

6.      Target Market

7.      Portfolio Analysis

8.      Micro & Macro Environment

9.      Competitive Analysis

10.  Marketing strategy

11.  Suggestions


Preface

　

In this era, where the technology is growing in a very faster speed and every positive change is bringing new and enhanced features with them, the cellular phones are at the very hot issue in this growing technology.

The technologies in these cellular/mobile phones are enhancing and developing day by day, including new features of entertainment, and multiple options like imaging facilities, movie/animation features, sound technologies etc.

When the technology is the matter, every consumer/user prefers the latest, best and interacting featured technologies and also prefers these facilities in less cost. So, in this view, there is a very big and fast competition between many companies/manufacturers of cellular phones at the world level.

　

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